We work with manufacturers to deliver offers to shoppers while shopping, using hyper-targeted marketing based on their prior purchases and demographics. Allavant delivers instant rewards to shoppers in real time, allowing the manufacturer to guide the consumer's path to purchase while in buying mode. New product and promotion success is tracked real time and modified instantly to suit shopper's behavior.
Key Facts:
- 70% of purchase decisions are made in-store
- 68% of in-store purchases are impulse
- Capturing the shopper’s attention while in-store is the optimal time to engage the shopper and guide their path to purchase
Allavant, guided by a customer’s transaction history and demographic makeup, delivers real-time offers to customers while in-store and also gives real-time feedback to manufacturers instantly - not 2 months from the time of purchase.
How Allavant Works
The key to success is the Allavant smart phone app along with self service kiosks for non smart phone owners. While the shopper is in-store, relevant offers and deals are delivered through their phone, which acts as a loyalty card. Previous transactions, shopping lists and preferences are available for each individual, giving manufacturers the ability to identify brand loyal consumers and those with a propensity to switch based on offer.
This gives the manufacturer the ability to:
- Introduce new products to consumers while in-store and in buying mode.
- Improve customer retention by offering deals to brand loyalists who may switch
- Ability to measure incremental profit impact
- Acquire new customers with hyper targeted marketing while in purchasing mode
- Track promotions real-time, with real-time feedback and the ability to modify the promotion in real time
- Deliver coupons electronically, cutting printing, distribution and clearing-house expenses.
- Deliver in-store ads to the smart phone
- Track how trade dollars are being spent
- Radiate brand awareness through our social networking component
- Boost marketing via our social media capability
Manufacturer Types
Allavant can be applied to practically any type of manufacturer. Below are some examples:
- Consumer packaged goods
- Home improvement
- Home Decor
- Apparel
- Luxury
- Pharmaceutical
- Office products
- Health and beauty
- Electronics